Stronger Evidence That Facebook Ads Work
I’ve commented before that my post last January about Facebook advertising effectiveness, “Do Facebook Ads Work?,” is by far the most visited post on my blog and it continues to draw traffic. I...
View ArticlePromotional Opportunities Using Barcodes
In this week’s Internet marketing class I played a Tesco ad that plugged both barcode marketing and Tesco’s new app, which has social shopping potential. The ad is fun, but it doesn’t emphasize the...
View ArticleCreating Your Own Barcode
In part 1 of this saga, I advanced my knowledge about using smartphone apps in shopping and promotional settings. What I was really looking for, though, was the answer to the question, “Can I do this...
View ArticleMonetize Your Social Media Marketing
Social media marketing isn’t a popularity contest. Some marketers and business owners like to brag about the number of their Facebook fans or Twitter followers. But having fans or followers is worth...
View ArticleMarketing for Holiday 2011
Advice to retailers on preparing for the holiday selling season has been around since late summer. I’ve been collecting it but was stimulated to write this post by an email from my friends at Unbound...
View ArticleTimberland Aces Social Media
Article first published as Timberland Aces Social on Technorati.read more
View ArticleCreating A Google+ Brand Page
You may have heard some of the buzz about Google+ brand pages and whether they are worth the effort. They became available in November and have generated a certain amount of controversy. There seems to...
View ArticleOptimize Your Google+ Brand Page for Search
On a cold, dreary January day of this year I sat down to create a Google+ brand page for our Internet marketing textbook. Seemed a reasonable day’s project; after all, the book was a commercial product...
View ArticlePromote Your Business on Pinterest
Buzz about photo-sharing site Pinterest peaked early this year when data about its explosive growth indicated it was a leading source of referral traffic to websites. It has major impact for its...
View ArticleThe Importance of Google+ Local
After the holiday shopping season just past there should be no doubt about the importance of local search. This chart breaks down local search and it shows the importance to local retailers and...
View ArticleSmartphones, Tablets Can Help Make Shopping Local
Shoppers who were cool with technology used to do research on their computers before heading to retail stores to shop. That’s pretty straightforward but, sadly, it's no longer true in a growing number...
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